Our history


We want to help men, women and children take responsibility for theirs.

Jewelry and accessories should not be reserved for special occasions, nor should they be the preserve of an elite. They are much more than just ornaments. They allow you to tell your story and reveal your personality. It is with this in mind that jewelry and accessories take on their full meaning.

At Mathieu Blanchard, we offer a high-end selection of accessories for men, women and children, at fair prices and in the latest trends. With more than 50 brands and collections available, we regularly launch new lines and provide you with numerous guides to maximize the use of your accessories.

If you want to discover the artists behind our products, check out our list here .

The story of Mathieu Blanchard

It is the choices we make that define our story.

​What story are you going to tell?

Discover the professional history of Mathieu Blanchard and what inspired him to launch, in October 2019, an online store concept offering a selection of jewelry from local jewelers as well as his own creations. With the development of our business, we have opened a space to the public in Granby, where we are happy to share important moments of life with our customers. In addition to the online store, our jewelry workshop now offers a warm atmosphere conducive to the creation of unique jewelry that tells stories.

2011 - 2013

Every beautiful story has a beginning... and that of Mathieu Blanchard begins with a passion for body piercing and associated jewelry.

At the age of 16, while in my final year of high school, I had the opportunity to start out as a professional piercer. I had already accumulated a year of training and benefited from the support of an experienced person. A year of learning, doubts, energy, and, sometimes, a dose of naivety: I was driven by a crazy desire to make my passion my profession in the short term.

You have surely heard that young entrepreneurs must be ready to do anything to succeed? Well, I fully subscribe to this principle. I put all my heart and all my energy into making this adventure evolve. At the age of 18, I was able to affirm that living fully from my passion for piercing was indeed possible.


Mathieu Blanchard's adventure continues, marked by the first recognitions in the industry.


I would like to express my gratitude to my mother for her invaluable support. With modest savings accumulated over the years, combining income from body piercings and freelance contracts in advertising/graphic design, I embraced the entrepreneurial adventure. Driven by my enthusiasm and determination, I asked my mother for help to make my dream come true: opening a physical store dedicated to body piercings. Against all expectations, after a frank 30-minute family discussion, she accepted.

“It is crucial to follow your passions in life and believe in your ideas.” - Chantal J (mom)

In less than 24 hours, I had found our first commercial location and signed a two-year lease, in the heart of downtown Drummondville. After three months of renovations and careful layout, supported by the total commitment of our family, we were ready to welcome our first clients at Studio Adrénaline - Drummondville.

At the time, friends, family and loved ones unanimously supported my approach. Although some expressed concerns about the lack of in-depth market research, I believed in my vision, despite the apparent risks.


The evolution of Adrenaline

If someone had warned me that I would have to work 14 hours a day, 7 days a week, invest all my savings and sacrifice my social life, I might have hesitated before embarking, with my mother, on this adventure. To be honest, about ten people warned me, but I decided to follow my instinct. This is undoubtedly what gives meaning to my determination to succeed.

For the first eight months, I juggled a second full-time job with growing our business. Gradually, Studio Adrénaline - Drummondville transformed into an urban boutique. Brand after brand, in addition to piercings, we expanded our range of products: rings, bracelets, necklaces, earrings, watches and jewelry for piercings were now offered in store.


Studio Adrénaline - Drummondville becomes Bijouterie Le Duo.

As of January 15, 2017, it's official: Studio Adrénaline - Drummondville becomes Bijouterie Le Duo. I still vividly remember the strange feeling and thrill I felt when I got home after officially announcing the change. It was an intense mixture of happiness, excitement, stress, anxiety and the fear of breaking down at any moment: I was now part, with the company, of the great family of Quebec jewelry stores.

Mom (who covers all store opening hours), dad, my brothers, my aunts, my cousins, my best friend, everyone pitched in at some point. Signage, furniture, events, installation of numerous new displays, orders, accounting... there was no time for rest.


The end of an adventure.

On February 8, 2018, with a heavy heart and with emotions difficult to describe, I unexpectedly announced the closure of Bijouterie Le Duo . An interesting offer, too good to refuse, came my way. After reflection, I considered that it was a perfect opportunity to enrich my experience, and therefore, a wise decision.

An incredible dose of love was felt until the end of this month. Some shed tears, others hugged us, and some went out of their way to greet us and wish us good luck in our future endeavors.

Everything was liquidated, and we left our second home on March 1, 2018.


A new story

A big return to the field! I have always aspired to create much more than just a boutique, and it was in 2019 that I finally dared to realize my ultimate project: launching a boutique of jewelry, accessories and favorites in my name. Of course, Chantal, my mother, once again agreed to support me in this new adventure, also feeling this need for renewal. We worked hard for months to create something exceptional, paying attention to every detail. This is how www.mathieublanchard.ca was born.



  • Sylvie Bruneau

    J’aimerais vous téléphoner mais je ne vois pas de numéro,voudriez vous me téléphoner je voudrais vous commander quelque chose450-549-4611

  • Jean Bastien

    Félicitations Mathieu et Chantal,
    Vos efforts semblent maintenant être récompensés,
    Très fier de travailler en partenariat avec vous.
    Bon continuité.

  • Christiane Oligny

    Ou vous trouver un

  • Lise vezina

    Vous êtes installé à cette adresse depuis combien de temps svp ,sur Google earth nous voyons une chocolaterie

  • Sylvie T

    Je suis très impressionné par ton cheminement et toujours aussi fiers d’être cliente. Ma première bague de toi date déjà de 5-6 ans. Continue ton beau travail. À bientôt!

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.